Selling value-added unified communications
The Channel
February 2012
Investing in your staff will enable resellers to truly differentiate themselves and best sell value-added unified communications, Sam Williams, global marketing director, Zeacom, says.
According to Frost & Sullivan's New Zealand Unified Communications Market Report 2011, the local UC market will reach $212.2 million by 2017 due to interest in conferencing, collaboration, email and mobility. However, technology commoditisation means there is less margin to be made in infrastructure and resellers need to provide more value-added professional services. [more]